Discovery stacks for search and answer engines

The Maker Workshop

For the people who make things you can hold. Etsy sellers, small-press publishers, indie musicians, ceramicists, print-on-demand illustrators. The listing writer, the release planner, the press-kit builder, the show assistant — all the tools you'd put on a real workshop wall next to the label maker and the coffee stain on the invoice binder.

Dev Tools

Discoverable by Machines: The SEO/AEO Stack

Every piece of infrastructure you need to make a website findable by Google, ChatGPT, Claude, Perplexity, and the long tail of autonomous agents that are now deciding what humans read. This bench pairs the companion article ("The Whole Stack of Being Found") with real, working catalog tools: Search Console MCP servers for measuring what's already working, the AEO CLI for automating Answer Engine audits, the llms.txt hub for discovery, structured-data and crawling tools for ingestion, and the Claude SEO MCP for hands-on analysis inside your agent. Use it as a toolkit: install the Search Console MCP first so Claude or Cursor can pull your own data as tools, then run the AEO CLI over your site to generate the audit, then steal ideas from llms-txt-hub for your own manifest. The article at /blog/the-whole-stack-of-being-found walks through all fourteen pieces of the stack. The bench gives you the tools to actually ship them. SEO is not dead. It just grew a second half called AEO. Both matter. This bench is the shortest path I know to doing both.

The Solo Operator's Toolkit

If you run a one-person business, you already know the real cost is attention. This bench is the five tools we'd start with if we were setting up a solo operation tomorrow. A bookkeeper you can actually ask a question at midnight, an invoice-chasing routine that doesn't sound apologetic, a customer-email sprint pattern, a starter on local SEO, and a day-one map. Nothing fancy. Just the pieces that add up.

MCP Server Starter Pack

The essential MCP servers every AI user should install first.