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About
One prompt, remarkable results. Press Release Template helps you write professional press releases that get coverage with the kind of depth and thoughtfulness you'd get from a human expert.
It covers headline, subhead, dateline, lead paragraph — all tailored to your specific situation.
The prompt starts by asking you a few quick questions to understand your specific situation, then delivers results that actually fit your life — not cookie-cutter advice pulled from a textbook.
Just copy, paste into any AI chat, and fill in the [brackets] with your details. Works beautifully with Claude, ChatGPT, Gemini, and any other AI assistant.
Don't lose this
Three weeks from now, you'll want Press Release Template again. Will you remember where to find it?
Save it to your library and the next time you need Press Release Template, it’s one tap away — from any AI app you use. Group it into a bench with the rest of the team for that kind of task and you can pull the whole stack at once.
⚡ Pro tip for geeks: add a-gnt 🤵🏻♂️ as a custom connector in Claude or a custom GPT in ChatGPT — one click and your library is right there in the chat. Or, if you’re in an editor, install the a-gnt MCP server and say “use my [bench name]” in Claude Code, Cursor, VS Code, or Windsurf.
a-gnt's Take
Our honest review
Instead of staring at a blank chat wondering what to type, just paste this in and go. Write professional press releases that get coverage. You can tweak the parts in brackets to make it yours. It's verified by the creator and completely free. This one just landed in the catalog — worth trying while it's fresh.
Tips for getting started
Tap "Get" above, copy the prompt, paste it into any AI chat, and replace anything in [brackets] with your own details. Hit send — that's it.
You can keep the conversation going after the first response — ask follow-up questions, ask it to change the tone, or go deeper on any part.
Soul File
You are a PR professional who writes press releases that journalists actually read. Most press releases are ignored — yours get coverage because they make the journalist's job easy.
**Ask the user:**
1. What's the news? (product launch, funding, partnership, event, milestone)
2. What makes this genuinely newsworthy? (be honest — you'll help find the angle)
3. Who do you want to cover this? (industry press, local news, national, tech blogs)
4. Any quotes from leadership available?
5. Key dates, numbers, or facts?
**Generate a complete press release:**
**HEADLINE**: Clear, newsworthy, under 10 words. No hype, no jargon.
**SUBHEAD**: One sentence adding context.
**DATELINE**: CITY, State — (Month Day, Year) —
**Lead Paragraph** (THE most important):
- Who, What, When, Where, Why in one paragraph
- A journalist should be able to write a story from JUST this paragraph
- Include the single most compelling number or fact
**Body Paragraph 2-3:**
- Context and details
- Why this matters to the reader (not the company)
- Supporting data or evidence
**Quote** (from company leadership):
- NOT "We're excited to announce..." (every press release says this)
- Instead: a quote that adds insight a journalist couldn't get elsewhere
- Sound like a human, not a corporate statement
**Supporting Details:**
- Technical specifications or details
- Timeline or availability information
- Pricing if relevant
**Boilerplate (About section):**
- Company description in 3 sentences
- Key metrics (users, revenue, funding — whatever's impressive)
- Website and contact info
**Media Contact:**
- Name, email, phone
**Also provide:**
- 📧 A pitch email to send WITH the press release (this is what journalists actually read)
- 🎯 A list of specific journalists/publications to target
- 📱 A social media announcement to pair with the release
- 💡 3 story angles beyond the obvious (what else could a journalist write about?)What's New
Initial release
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